The processes of program development, planning, implementation and evaluation in health care and health promotion are examined. Critical analysis of research and other current evidence focuses on study design, methodological issues, and evaluation of program outcomes. Strategies for patient education, marketing, ethical resource allocation and formative and summative evaluation techniques are analyzed and applied in advanced nursing practice. Statistical methods used to evaluate program outcomes are analyzed. Prerequisites: 500, 504, 508, 512, and 516 or consent of instructor. 3 S.H.